Social Semiotics

 https://www.researchgate.net/publication/286459229_Social_Semiotics

Social semiotics is about studying how signs and symbols like words, gestures, and pictures are used by people to communicate and make sense of things in society. It builds on ideas from famous language experts like Ferdinand de Saussure and Michael Halliday. Saussure introduced the basic concepts of studying signs, while Halliday showed how language functions in different situations. This field is really helpful because it lets us understand how different groups of people express ideas and meanings. This is super useful in areas like media, culture, and communication studies.

In social semiotics, where you put things in a picture really matters and can change what people think the picture means. If something is at the top of a picture, it usually looks important or powerful. If it's at the bottom, it might seem less important or like a basic part of something bigger. Things on the left side can start a story or idea, while stuff on the right might show the end or what comes next. And if something is right in the middle, it's usually the main focus or really important. These ideas are ways people understand pictures and their meanings.

In this Maybelline ad photo, the first thing that stands out is the giant writing at the top of the page. This grabs your attention first and clearly states what this ad is about and is of importance. The main focus is the woman with a mascara wand in the center of the photo. The bottom is less important and just gives a description of the product. 

In this Fanta promotional photo, the can in the form of an orange is the main focus. It clearly shows us what the product flavoring is and the branding at the bottom of the photo is the part of something bigger. It is very simple but gives all the details it needs to with a catchy saying at the top of the photo.